Watch the insightful webinar where we delve into the recent introduction of Google’s AI Overviews and its implications for organic search traffic.

On May 14, 2024, Google launched AI-generated summaries for select search queries, sparking concerns among digital publishers about potential declines in web traffic. Leveraging 20 months of comprehensive Parse.ly data, we explore the real-world impact of these AI features on publishers’ traffic patterns.

Our analysis reveals that while overall traffic has seen a decline, the anticipated drastic drop due to AI Overviews has not materialized. Instead, we observe gradual, long-term trends that predate the AI changes, with high-traffic sites experiencing the most significant declines. Interestingly, large publishers with multiple sites have managed to maintain stable traffic, possibly through strategic consolidation and traffic-sharing practices.

In this webinar, we present key findings, including:

• The overall decline in traffic across the Parse.ly network.
• The resilience of large publishers in maintaining traffic levels.
• The rise in Google referral traffic despite the introduction of AI Overviews.

Discover how these insights can help you adapt your strategies to navigate the evolving landscape of organic search traffic. Don’t miss this opportunity to gain a deeper understanding of the interplay between AI advancements and digital publishing.