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Navigating the “More With Less” Era in Media Product Leadership

Discover how top media organizations prioritize audience engagement despite resource constraints.

Cover of a report titled “How media product leaders are navigating the more with less era,” created by WordPress VIP in collaboration with TRB. The design features a minimal black and gold theme with a stylized sailboat navigating waves made from outlines of digital devices like smartphones, tablets, and laptops.

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Key insights:

  • 55% of media product leaders prioritize audience engagement over AI integration and CMS improvements.
  • The majority of budgets go to maintaining existing systems, limiting innovation.
  • AI is being leveraged for operational tasks, with minimal editorial application.
  • To reduce complexity, organizations are shifting from custom CMS to third-party or hybrid solutions.

Explore strategies for thriving in a resource-constrained environment.

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