Built for the Moment: How to Prepare for High-Traffic Events 

When the traffic surges, will your site rise to the moment—or crash under pressure?

Headshots of three speakers featured in the webinar: Kwadwo Boateng, Stéphane Boisvert, and Ben Probert.

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Every high-traffic event is a chance to grow audience, boost revenue, and build brand trust. The question is: will your site be ready to make the most of it?

Join leaders from Vox Media, XWP, and WordPress VIP for a behind-the-scenes look at how they build for scale from the start so when the traffic hits, it’s a win, not a fire drill.

In this webinar, we’ll unpack how cross-functional teams set themselves up for success across infrastructure, workflows, and real-time response. The result? Fast, stable, high-performing experiences that turn traffic into growth.

Whether you’re in editorial, product, or engineering, you’ll leave with strategies to help your site rise to the moment again and again.

Speakers

headshot of kwadwo

Kwadwo Boateng

Sr Director of Engineering, Vox Media

headshot of stephan

Stéphane Boisvert

Chief Technology Officer, XWP

headshot of ben

Ben 
Probert

Director of Strategic Accounts, WordPress VIP