Win Back Your Audience: A Product-Led Growth Playbook for Publishers

Insights from AccuWeather, DotDash Meredith (now People Inc.), The Free Press, Hearst, Mansueto Ventures, and Newsweek.

WordPress VIP ebook cover: Win Back Your Audience – A Product-Led Growth Playbook for Publishers featuring insights from AccuWeather, DotDash Meredith, The Free Press, Hearst, Mansueto Ventures, and Newsweek.

Ready to reclaim your edge?

Fill out the form to read the report

With referral traffic declining, AI reshaping content discovery, and audiences spreading across platforms, publishers face a growing set of challenges. This product-led guide offers actionable insights from leaders navigating this shifting terrain, and equips you with strategies to regain traction and reader loyalty.

Download the playbook to learn:

  • How to elevate the on-site experience:
    See how Newsweek leveraged generative AI to turbocharge on-site search, growing queries from 30K to over 500K per month, and turning search into a strategic feature.
  • How to transform subscribers into members:
    Learn how The Free Press and Newsweek shifted from transactional subscriptions to relationship-driven memberships through events, community, and a value-first approach.
  • How to monetize first-party data through partnerships:
    Find out how AccuWeather combines content and data to power retail media experiences for major brands, boosting revenue while reinforcing trust and brand recognition.
  • How to build a lean, flexible tech ecosystem:
    Discover how Mansueto Ventures and AccuWeather are modernizing their stacks, from replatforming to unified CMS and app strategies, enabling faster, data-driven product futures.